If you are thinking about adding a Facebook bot to your marketing arsenal, here are a few things to consider first. A bot is a great way to engage with your visitors and keep tabs on what they are doing on your site. However, it’s important to make sure you clearly define what the bot can and cannot do, as well as to have a system in place to monitor the activity.
Create a chatbot with Streamchat
Facebook Messenger chatbots are a powerful tool for interacting with your customers. They can streamline your customer service, help you answer questions, and even make bookings. Chatbots are also a great way to promote content. With a growing audience on Facebook, a chatbot can be an important part of your marketing strategy.
To get started, create a Chatfuel account. Then, choose a template. You’ll then need to customize the blue call-to-action button on your Facebook page. Once the button is customized, you can start building your chatbot.
You’ll want to give your bot a unique name. This will encourage clients to start a conversation. Also, your chatbot should be intelligent. A bot that doesn’t respond to user queries will create a poor experience for your customers.
You’ll also need to set up your main menu. There are three options available for this. Choose a card gallery, a text card, or a plugin.
Add a bot to your marketing toolkit
A Facebook bot is a tiny application that works inside the Messenger app. It is very simple to set up and can provide a wide range of services. The bot is very popular with brands that want a constant communication channel. In addition to customer service, the bot also drives engagement through discount codes.
Adding a Facebook bot to your marketing toolkit can improve your overall ROI. Marketing is a competitive industry and automating marketing efforts has never been more important. You may have a small team, but you can make up for it with the right tools. Using a bot can save your team time and reduce operating costs.
For example, you could build a chatbot that automatically answers your customers’ questions, or you could build a bot that suggests products based on user behavior. Both of these can help increase conversions.
Another way to build a bot is to use a software like Surveybot. This tool is designed to deliver surveys through Messenger.
Make it clear what the bot can and can’t do
In the Facebook context, it’s not like you’re a Facebook fanatic. A recent study by Facebook in which one of the participants claimed a whopping 65% of the user base had at least a passing interest in the social networking site. With that said, the competition is stiff. There’s a lot of competition for ad real estate in the Facebook ether, so you better hone your ad copywriting game and your content creation acumen. That’s not to mention your marketing budget and your social life. One or two nights out is a hard sell for many a true blue. The key is to know your audience and be prepared to deliver on their needs and wants.